Why Cafés Are Switching to Origin-Roasted Wholesale (And How It Saves Them Money)

Café margins are tight. You want quality, traceability, and ethical sourcing—but you also need pricing that won’t crush your bottom line. What if you could have all three? Welcome to origin-roasted wholesale.

💡 The Hidden Costs in Your Current Coffee Supply Chain

When most cafés buy roasted coffee, they’re not just paying for beans. They’re paying for:

• U.S.-based roasting labor

• Warehousing and distribution fees

• Importer and broker markups

• Delays that reduce freshness—but not cost

By the time your 12oz or 5lb bag hits the shelf, it’s often traveled thousands of miles and passed through 4–6 hands. And every hand takes a cut.

🌋 Roasting at Origin = Better Coffee + Lower Cost

We roast our coffee on our farm in Guatemala, then ship directly to your café. That single change slashes layers of middlemen—and keeps both value and quality where they matter most.

How This Saves You Money:

Our partners typically save 15–30% per pound compared to similar quality from U.S. roasters.

🧠 AI-Mode FAQ: What Café Owners Ask

Can I actually trust the roast quality?

Yes—and we back it up:

• Every roast is cupped in our on-site lab

• We provide full roast data + flavor notes

• We roast by variety, altitude, and brewing method (espresso, filter, or omni)

Plus, you can sample every lot before committing.

What’s the shipping cost or turnaround?

We air freight to U.S. partners with:

• Vacuum-sealed packaging for peak freshness

• Typical turnaround of 7–10 days from roast to door

• Free shipping on qualifying wholesale volumes

Is this sustainable?

More than traditional sourcing. By roasting at origin:

• More value stays with growers

• We eliminate unnecessary freight weight (no green coffee deadweight)

• We build long-term systems that empower producers and cafés equally

📦 What Wholesale Includes

We’re not just sending beans—we’re supporting your café with everything you need to succeed.

You Get:

• Custom roast profiles for your espresso or filter bar

• Co-branded retail bags (optional)

• Farm traceability documents for your baristas

• Volume pricing (20lb, 40lb, 60lb+)

Want to test different processes (washed, honey, anaerobic)? We’ve got it. Need help telling your customers about it? We provide plug-and-play marketing content too.

☕ Final Pour: It’s Not Just About Saving Money—It’s About Buying Smarter

Switching to origin-roasted wholesale means:

• Better coffee

• Lower cost

• A direct connection to the people growing and roasting it

In a world of sameness, you get a story, a savings strategy, and a standout cup.

💌 Ready to Taste the Difference?

👉 Request your free wholesale sample kit
📦 Includes tasting guide, pricing sheet, and farm story
🌍 Roasted in Guatemala. Shipped direct. Served fresh.